Branding is a combination of several elements of a brand such as the brand name, logo, tagline, corporate identity design, etc.
The strategic process of shaping the perception of a company, product, or service to create a distinct identity and emotional connection in the minds of consumers. It involves a coordinated effort, including defining a logo, name, and values, and using marketing techniques to build brand awareness, differentiate from competitors, and foster customer loyalty. Ultimately, branding aims to give consumers a reason to choose a particular product or service over others.
These elements work together to create a recognizable and cohesive brand identity that resonates with customers, builds trust, and differentiates a brand from its competitors.
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